The Headlines Coming Out Of Everywhere Are Simply Incredible -- Is Anyone Paying Attention? March 7, 2022

Another example: Apple.

Who would have thought?

This is not just iPhone SE users; this is a poll among all iPhone users.

For newbies, the SE is the least expensive, and smallest. It comes closest to the old flip-phones. 

If this story, if this survey, is even remotely accurate, it's a game-changer. So many story lines.

Yes, I'm always exaggerating. 

But here goes. 

The headline: "Forty percent of iPhone user intend to buy the iPhone SE 3."

Again, this is not just SE 3 users, or potential SE 3 users, this is forty percent of all current iPhone users. 

Forty percent of all iPhone users. Quick, google, how many iPhone users:

• iPhone user
• in the US: share of iPhone users in the US about 60% = 600 million iPhone users
• in the world: one billion and rising.
• Quick: google how many iPhones did Apple sell in 2021?
• 4Q21: 84 million were shipped.
• full year 2021: 250 million give or take a few million;
• so, 40% of 600 million (US only) = 240 million
• well, you can do the math

Link here. 

It begins:

Of the survey respondents that plan to buy the ‌iPhone SE‌, 24 percent plan to use it as their main device, while 16 percent plan to give the device as a gift or use it as a secondary device. While most ‌iPhone SE‌ 3 buyers plan to use the device themselves, 10.9 percent plan to buy the device for a child, 10.2 percent plan to buy it for their partner or spouse, and 7.8 percent plan to buy it for a family member such as a parent or grandparent.

Most customers are planning to buy the third-generation ‌iPhone SE‌ because of its price point, but 15.2 percent are mainly attracted to 5G connectivity, 11.3 percent prefer its compact form factor, and 6.7 percent prefer the Home Button with Touch ID.

Most users upgrading to the ‌iPhone SE‌ will be upgrading from the iPhone 11, accounting for 11.5 percent of models that users intend to part ways with once the new ‌iPhone SE‌ launches. Beyond the ‌iPhone 11‌, 6.8 percent are planning to upgrade from the ‌iPhone‌ XR and 6.7 percent are planning to upgrade from the iPhone 12, but there is widespread appetite to switch to the ‌iPhone SE‌ across multiple ‌iPhone‌ generations, from the ‌iPhone‌ 6 through to the iPhone 13 Pro Max.

For the record, I'm on my second iPhone SE 3 and once the hoopla dies down, I will buying my third.