Locator: 50779SWEETGREEN.
Some think the CEO is completely out to lunch (pun intended).
From the CEO, with regard to their wraps:
Early in development, we were unable to find a tortilla in the foodservice market that met our standards. So we partnered to create one made with only 4 ingredients: extra virgin olive oil, unbleached and unenriched wheat flour, sea salt and water, with no preservatives.
Guests can taste and feel the difference with social reviews consistently highlighting the quality and flavor of the tortilla.
The energy around the test leading into yesterday's launch has been incredible. Wraps are already appearing in a meaningful share of social content tagging Sweetgreen with positive sentiment of around 85%.
Guests are responding to the value with entry price points starting at $10.45 and ranging up to $14.95.
These were the entry price points: as high as $14.95.
