Apple Special Event -- May 7, 2024

Locator: 47086AAPL.

Updates

May 7, 2024: what's wrong with the iPad? Opinion at Bloomberg. I love my iPad. I use it for entertainment. When I want to work, I use my laptop. In a world of apps, it's all about the iPad. 

Original Post

Biggest takeaways:

• CPUs, GPUs, and NPUs
• 3-nm technology

Apple Special Event. On Safari, apple.com. On now.

Starts with quick update / review by Tim Cook.

MacBook Air: world's best-selling 13-inch laptop and 15-inch laptop.

iPad: an amazing device in all respects. Great versatility. Huge updates today:
"GoodNotes" and iPencil -- for college students
streaming and social media with high resolution 

new iPad Air

• first time ever, two sizes
• 11-inch: updates
• 13-inch: all new
• M2
• includes neural engine
• 128GB
• $599 and $799
• order today; available next week

new iPad Pro

• 256 GB
• $999 and $1299 
• can be ordered today; available next week
  
• features Cher song at introduction! Brilliant!
• and not just a few seconds

• two sizes
• new 11-inch
• new 13-inch

• 5.1 mm thin; and 5.3 mm thin
• thinnest Apple product ever

• 0.98 lb and 1.28 lb

• OLED to iPad for the very first time
• tandem OLED: two OLED panels to get full-screen brightness
• breakthrough visual quality
• ultra retina XDR 
• nano-texture glass option: even less glare for high-end users

• Apple silicon
• from M2 to M4 -- wow, leaped past M3
• introducing M4
• second-generation 3-nm technology
• CPU: four performance cores; 6 efficiency cores
• 10-core GPU
• uses half the power of M2
• same performance of non-Apple with one-fourth the power
• NPUs -- Apple has been adding neural engines for years; rest of industry just now starting to add NPUs
• 38 trillion operations per second
• need to explore the M4 more

• iPadOS
• Proapps

• creativity
• Final Cut Pro
• Logic Pro

• Cameras and microphones
• 12 MP camera

• new Magic Keyboard

Apple Pencil

• entirely new Apple Pencil being introduced
• Apple Pencil Pro
• supports "Find My" -- wow!!! Absolutely needed!

College generation now talking about taking entire Apple Suite into the college library:

• laptop
• tablet
• smart phone
• watch

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