Deerborn, MI: McDonald's Capital Of The US? February 5, 2024

Locator: 46744RETAIL.

Earnings.

[A digression: (6.41 - 6.45) / 6.45 = 0.0062 = 0.62% miss on revenue. Earnings surprised by (2.95 - 2.83)/2.83 = 4.24, exceeding inflation.]

WSJ link here, Mideast boycott.

WSJ, link here, op-ed by Steven Stalinsky (not any member of the WSJ editorial board)

I was curious: how badly could a boycott in the US affect McDonald's?

Deerborn, Michigan, population: 108,421 (2021).

McDonald's density across US, number of stores / one million = 41.5 (2014).

Number of McDonald's in Deerborn, MI, area (google): 16 / 108,000

= 148 McDonald's restaurants / one million

McDonald's in Deerborn, Michian: averages 3 x that of the US overall.

Maps:

Plans:

McDonald’s expects capital expenditures of between $2.5 and $2.7 billion in 2024, more than half of which will be directed toward opening restaurants.

In December, McDonald’s announced plans to open nearly 10,000 new restaurants in the next four years, pushing the total number of stores around the globe to 50,000 by the end of 2027.

In 2024 alone, McDonald’s plans to open more than 2,100 locations, including 1,000 in China. The fast-food chain recently acquired a 28% stake in McDonald’s China from the investment firm Carlyle, boosting its total share of the China business to 48%.

The restaurants opened in 2023 and planned for 2024 will contribute nearly 2% to systemwide sales growth this year, according to the company.

The company aims to expand its loyalty program to 250 million active users by 2027 from the current 150 million, more than doubling the program’s sales to $45 billion a year. Other initiatives include scaling up its delivery, drive-through, and mobile-order businesses, as well as improving its core menu.

Disclaimer: I often make simple arithmetic errors, and I'm always making wrong assumptions. And my editor is not much help.