Apple -- Special Event -- October 18, 2021

 I have "never" seen AAPL go up in price during or following a "special Apple event," of which there are generally two each year. 

Apple has held two special events in less than a month.

AAPL went up during / after the presentation, gaining almost a percent on a "down / flat" day for the Dow. AAPL, after the event, was up 0.94%, added a $1.43 to the share price, and was trading at $146.30.