I have "never" seen AAPL go up in price during or following a "special Apple event," of which there are generally two each year.
Apple has held two special events in less than a month.
AAPL went up during / after the presentation, gaining almost a percent on a "down / flat" day for the Dow. AAPL, after the event, was up 0.94%, added a $1.43 to the share price, and was trading at $146.30.
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