Chromebooks outsold Macs for the first time in 2020.
I saw this coming two years ago, when California school districts started requiring Chromebooks and not Apple computers.
New data shows that Chromebook laptops outsold Mac computers for the first time over the course of a full year in 2020, a year largely driven by commercial demand for lightweight, powerful, and affordable personal computers. The data from IDC shows that Windows continues to dominate the market, although its share declined over the course of the year as Chrome OS surged past macOS into second place.
For the full year, the market share of Windows was down 4.9% in 2020 compared to 2019, while the Mac grew from 6.7% to 7.5%. IDC's data includes collective information about desktops, laptops, and workstations, and doesn't provide a breakdown of specific different product types. It is worth noting, however, that Chrome OS includes products made by Acer, Asus, Dell, HP, and Lenovo.
But there is good news:
Demand for personal computers skyrocketed during 2020, largely thanks to the shift to working and learning at home.
Market data estimates that in Q4 of 2020, the Mac grew by around 30% compared to the same quarter the previous year.
In comparison to other makers, Apple had the most significant year-over-year growth in the quarter. In addition to market shifts due to changes in work and school patterns, the fourth quarter of 2020 notably also saw Apple launched its first Apple silicon Macs, which have been very well received.
Three words I love to see in the same sentence: Apple .... demand .... skyrocketed.
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