FBN averaged 218,000 viewers during the hours between 9:30 a.m. and 5 p.m. in February, an increase of 59 percent over February 2016. CNBC, meanwhile, dropped from 212,000 to 182,000 in the same measurement, Nielsen Media Research said.
That's a startling change for a marketplace where CNBC was once considered the unquestioned leader. But CNBC has suggested those raw numbers are deceptive: the network stopped using Nielsen as a basis for advertising sales two years ago because the service did not measure viewership in offices or anyplace out of the home, and also short-changed its count of wealthier viewers that CNBC targets. Nielsen says it will begin counting out-of-home viewership starting in April.
The network also takes a broader view of business news than its competitors" -- also less fake news on Fox Business News.Fox Business Network traces its surge to a decision in 2015 to load its daytime lineup with more of its most prominent hosts: Maria Bartiromo, Stuart Varney, Neil Cavuto, Trish Regan and Liz Claman — all CNBC alumni. The network also takes a broader view of business news than its competitors; during Regan's show on Tuesday, most of the talk was political, discussing President Donald Trump's upcoming speech before Congress.
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Futures Look Good Going Into Tomorrow
All indices are up right now, after the presidential address to Congress.
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