Locator: 50904APPLE. Most of this was previously published, earlier today.
Ticker: today -- a new all-time high -- just 3% --
One day:
Five days:
Past month:
Right now, Apple is hitting on all cylinders:
- the Mac mini: highly sought by all, and margins have apparently increased significantly;
- after getting rid of the smaller mini, Apple is now keeping only the larger one, and,
- everyone wants it! Posted earlier.
- the M1 MacBook Air: customers can't get enough; this was launched in 2020;
- the M5 is just starting to gain traction as it goes into WWDC
- now, the NEO
- provides services on 2.3 billion active mobile devices (needs to be fact checked)
Updates
June 2, 2026: link here.
From the linked article:
The figure is particularly striking given that the laptop was only available for roughly three weeks of the period, having gone on sale in mid-March. Shipments began spiking from early April, suggesting the March tally understates underlying demand.
By comparison, the M5 MacBook Air shipped over 900,000 units in its debut quarter, while the M5 MacBook Pro shipped 550,000.
Apple introduced the MacBook Neo in early March with a starting price of $599, which is roughly 45% below the entry-level MacBook Air. The laptop features an aluminum chassis and a 13-inch Liquid Retina display, but uses an A18 Pro chip rather than an M-series processor, along with 8GB of RAM, to reach the lower price point.
Of the units shipped globally during the quarter, 44% went to the U.S., while India accounted for approximately 18,000 shipments despite the short availability window, with retailers reportedly struggling to secure adequate inventory.
Counterpoint Research said that the MacBook Neo's significance extends beyond its early sales, noting that it is helping Apple compete in lower-priced notebook segments where Macs have historically had little presence.
Original Post
See disclaimer.
Link here. Apple's M1 MacBook Air refuses to die. Released in 2020 -- that's six years ago -- Apple is now offering an M1 MacBook Air.
I have the "M1," the "M-one." Have had it for six years?
My wife has the M4.
M1 / NEO: very old / very new, very affordable --
M5: very, very new; somewhat expensive --
