Locator: 49822SCHWAB.
Disclaimer: I do not own any Schwab shares directly (I assume various ETFs / mutual funds / IRAs in which I invest have positions in Schwab). But Schwab has been my sole broker for years now. During the dot-com era I also had accounts with E*Trade and Ameritrade. A lot of water has flowed under those bridges.
For my granddaughters -- for their personal finance course set up by their dad -- I did a lot of research -- for me it came down to SoFi, Robinhood, and/or Schwab. All three are Stanford-university related.
Most important:
- commission-free brokerage
- deal with as few financial companies as possible;
- ideal if brick-and-mortar opportunities exist where one can meet with representative face-to-face;
- a really, really good GUI / website experience;
- must have banking / check-writing app embedded at brokerage website.
AI prompt: top ten brokerage firms for Gen Z and Gen Alpha.
Google Gemini:
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Barron's
