Update: Saturday, The Day Following The Launch Of Apple iPhone 17 -- Saturday Evening, September 20, 2025

Locator: 49170iPHONE.

Initial reports suggested Apple iPhone 17 launch day, Friday, September 19, 2025, was a big day for Apple. And again, the premium Pro and Pro Max models, in particular, appear to be the top sellers, with some reports suggesting the new iPhone Air seeing lower demand. 

I asked AI how sales appeared to go on Saturday, today, the day after launch day:

Early reports by Apple critics suggested the least expensive basic iPhone 17 was the biggest seller. Unbiased reporting suggested otherwise, especially by Steve Kovach in NYC, who was on-scene for twelve hours, starting at 5:00 a.m. Friday morning, Friday, September 19, 2025.

This report suggests the higher-end phones were most in demand, something I addressed yesterday, launch day of the iPhone 17.