Locator: 48031FASTFOOD.
Could McDonald's have a Mulvaney Moment?
Not being woke, but a huge marketing mistake.
I've talked about this before.
With "everyone" from the US President down focusing on $18-dollar Big Macs, McDonald's introduces the $5-meal.
For one month.
- corporate McDonald's can absorb it;
- franchisees cannot.
Then, one month later, the Big Mac goes to its "regular price" which could mean we're back to the $10-dollar Big Mac Meal.
Let's see, $5 now (the month of June) and then $10 starting again in July. What's that? Yeah, a 100% increase in price -- exactly what McDonald's says is not happening.
From Yahoo!Finance today (go to this link to the links in the screenshot below). Not a pretty picture for McDonald's.
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