Locator: 46809STREAMING.
truTV: the "play-in" March Madness games are being televised on something called "truTV."
I can't follow streaming / OTT -- I thought oil companies were the champions when it came to obfuscation but the oil sector has nothing over streaming media. A quick history of truTV
- the channel was originally launched in 1991 as Court TV
- a joint venture between Time Warner, American Lawyer Media, Cablevision, NBC
- by 2005, Liberty Media and Time Warner had purchased ALM, Cablevision, and NBC's stake in Court TV
- 2006: Time Warner bought out Liberty's share for $375 million
- brought the channel under its Turner Broadcasting subsidiary --
- so we had:Court TV --> Turner Broadcasting --> Time Warner
- 2008: re-launched as TruTV
- marketed "caught on camera" programs as "actuality" television
- continued to carry "Court TV" as In Session until phased out in September, 2013
- in 2011: TruTV began to add occasional sports broadcasts from Turner Sports (renamed TNT Sports in 2023)
- October, 2014: TruTV pivoted again; focused on comedy-base reality series such as Impractical Jokers
- March, 2024: began to focus on sports programming
- introduced a monthly block that features sports-related programming
- perfect timing for March Madness, 2024
- incorporated into new and upcoming TNT Sports rights such as MotoGP and NASCAR
Subscribers:
- January, 2016: 91 million households (78%) in the US
- June, 2023: 68.3 million households
You know, this sounds like a perfect network for LIV: crime, comedy and now clubs (golf clubs)
- The PGA: on NBC
- The LIV: on TruTv (or truTV)
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