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According to Apple, RCS will "work alongside iMessage" and will improve communication between iPhone and Android users. iMessage will continue to be the default for iPhone to iPhone communication, with RCS serving as a replacement for the existing SMS and MMS standards. SMS and MMS will remain available as a fallback when necessary, though.
Rich Communication Services is a communication protocol designed by and adopted by Google. Smartphone makers and carriers worldwide have adopted RCS, but Apple has been resisting its adoption. Google has been pushing Apple to accept RCS through a long-running ad campaign involving billboards, a website, social media pressure, and more.
Google has had a "Get the Message" website since August 2022, with the site calling on Apple to "fix what's broken" in texts between iPhone and Android users. Earlier this year, even Samsung got into the PR campaign, publishing a bizarre ad where "Romeo" with his green bubbles and "Juliet" with her blue bubbles were unable to be together because of Apple's hesitation to adopt RCS.
"Green bubbles and blue bubbles want to be together," read Samsung's ad, which also included the #GetTheMessage hashtag Google used for its social media push.
Compared to MMS and SMS, the standards that Apple uses for text messages, RCS supports higher resolution photos and videos, audio messages, and bigger file sizes. It also adds improved encryption for chats between iPhone and Android users, cross-platform emoji reactions, and more reliability for group chats across different devices.
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