Apple: Is It Just Me? July 11, 2023

Locator: 45080APPLE.

Apple seems to have raised the bar in the past six months.

Just noting this for the archives, for the date-time "bragging rights" stamp when the mainstream press starts reporting it.

It began with Vision Pro, but that's down the road.

Farther down the road: some (one, two, or three) very large-screen iMacs.

• the largest, the 27" has been discontinued for quite some time (that's the one I have; long story)
  
• the largest, now, is only 24" -- doesn't do it for me
• coming: 30" almost for sure
• but also, a 33"?

But right now? The MacBook Air 15. 

Back to school sales are going to set new records for Apple. 

By the way, for investors, the margins on these new computers are going to be huge. 

Disclaimers:

• I am Apple Fanboy #3.
• This is not an investment site.
• No recommendations except one: if your daughter -- age 15 to 25 is shopping for a new computer, your choices are two: the MacBook Air 13 or the MacBook Air 15. [I ordered a new MacBook Air some months ago; I haven't opened the box [Amazon]; can't remember -- but I assume it's an M1 chip).