This Was In The Small Print When Amazon Acquired NFL Thursday Night Football -- Whoo-Hoo! -- October 20, 2022

Everyone has their favorite cable-streaming bundle.

Mine?

Spectrum, simply for the cable access. But it does have some "perks."

Then Hulu as the "basic" streaming option around which everything else is added à la carte.

The first heavy hors d'oeuvres: the Amazon FireStick and Amazon Prime Video.

The second heavy hors d'oeuvres: Apple TV.

With Amazon Prime Video, we now get NFL Thursday Night Football.

And, just announced overnight, with Amazon Prime Video: NFL Friday Night Football. 

LOL. NFL Friday Night Football? Does it even exist?

It does now. 

After gaining rights to “Thursday Night Football,” Amazon Prime is getting a crack at a game on Friday.

The live-streaming giant will launch a new “Black Friday” broadcast in 2023, broadcasting a new game on the day after Thanksgiving. The move will add more NFL football to a period that opens the nation’s critical holiday shopping season and expand the NFL beyond its usual annual Thanksgiving roosts on NBC, CBS and Fox.

Executives from Amazon and the NFL indicated the new match was baked into the recent 11-year deal the two sides struck that gave the digital titan sole rights to “Thursday Night Football,” starting with the current season. 

Amazon has moved aggressively to bolster its new property, enlisting top announcers like Al Michaels, and promoting the games widely via its shipping materials and online portal.

Original content: of course, HBO, Netflix, Disney and others have all had original content as the basis for their business models but now three streaming giants with deep pockets are providing yet even more original content: Hulu, Amazon, and Apple. The winner? The viewing consumer.

By the way, I see YouTube Premium is now offering their fare for $22.99 / month with up to six separate accounts. Individual and student plans would be even less expensive. At a price point that low one wonders if YouTube Premium is losing market share.

YouTube's business model does not include original content. 

It's gonna come down to Hulu vs YouTube and my hunch: Hulu will win.

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