Saturday, January 9, 2021

Apple May Have Made As Much As $64 Billion From Its App Store In 2020 -- Sources -- January 9, 2021

Previously reported: Apple recorded $1.8 billion in sales from the App Store in one week between Christmas eve and New Years Eve. That was an incomplete story with a lot of data points missing. Now we have more, from The Verge:

  • Apple's App Store made an estimated $64 billion in 2020
  • compared to an estimated $50 billion in 2019
  • represents a 28% increase y/y
  • and look at this: the increase between 2018/2019, y/y was 3.1 percent
  • games, fitness, and productivity apps
  • Apple generally takes 30% from apps sales
  • recently reduced that to 15% for apps with smaller revenue
  • however, the top two percent of App Store developers generate 95 percent of the revenue
  • note: these are all estimates; Apple doesn't break out App Store sales

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