Google's Use Of AI -- October 20, 2024

Locator: 48606GOOGLE.

I don't know if folks have noticed how google is using "AI" in their google searches -- one would have to be blind not to have noticed by now -- but I digress. I use Google's AI all the time now when doing searches. Great example here of how my search results are incorporated into blogs. 

Google is absolutely destroying Yahoo search and DuckDuckGo which have nothing similar. Huge, huge development. It will be interesting to see how this affects google ad revenue. My hunch: their ad revenue increases. Counter-intuitive. Bottom line: if you are trying to reach an audience using a search engine, would you pay a premium for Google, Yahoo, or DuckDuckGo?

But every time I hear a CNBC talking head suggesting that no one is yet using AI makes my head explode. 

Exhibit A. 

Google why is "North Dakota" the best state in which to live.

Google:

Yahoo Search: leads with a hit from Sporting News! LOL. I can't make this stuff up.

DuckDuckGo: maybe a bit better but still a pain compared to Google's AI answer:

 

If you are a high school student and have to prepare a 500-word essay for any topic, which search engine would you use?

YahooSearch and DuckDuckGo are going to have to "up" their game. 

My hunch: google will use AI to improve their search engine in all respects, not just the AI summary at the top.