This was from November 5, 2012, why I switched to Starbucks.
Disclaimer: this is not an investment site. Do not make any investment decisions based on what you read here or what you think you may have read here. I do not invest in Starbucks, never have, never will. But I love the company.
With that linked article as prologue, here's an update:
Mr. Brotman said Starbucks passed the 4-million-follower mark on Twitter earlier this month, and now more than 10% of its transactions in the U.S. are made with a phone. Starbucks’s loyalty cards in North America booked 30% year-over-year growth in dollars loaded. And Starbucks is installing wireless charging mats in more stores, its next big step in technological advancement.Starbucks welcomes the mobile device user. McDonald's does not.
