Locator: 50463AAPL.
Apple has a huge problem. Apple can't keep up with MacBook Neo demand. And they've run out of chips for the current Neo. They are using chips newer, high-end models that have been upgraded with new chips. Ordinarily, the older chips for these newer, high-end models would simply be trashed.
Apple is now using these high-end chips, that would otherwise be trashed for the MacBook Neo.
The most expensive part of a laptop? The CPU?
And Apple is putting in high-end CPUs into the MaBook Neo and these chips are costing Apple nothing.
The problem: Apple will soon run out of these high-end CPUs to meet MacBook Neo demand.
Apple has three choices: none of them are good.
- raise the price of the Neo by $100, to $699 for the base price;
- I'm not sure what this would do except anger everyone
- upgrade the current Neo model with newer chips that were to be used for next year's upgraded Neo;
- side-by-side on the shelf would be two identical-looking Neos but one would have the current (old) CPU and the other would have the upgraded (new) CPU that was scheduled to be introduced in the 2027-year model;
- so, Apple lowers the price on the "old" Neo that has just been introduced and brings the new Neo to market a few months (like a full year) early -- LOL
- simply tell folks Apple will be pausing supply of the Neo due to shortage of current CPUs.
If you don't see the irony / humor in this, you are most likely a chatbot.
No, TSMC has shut down the production line for the chips in the current MacBook Neo and will not ope that line again.
Link here for this story, Apple's supply and demand problem, MacBook Neo.
Link here for the 2027 upgrade:
