Op-Ed On A Possible M4 MacBook This Year -- August 18, 2024

Locator: 48459APPLE.

Link here. 

From the linked article:

Apple hasn’t officially announced M4 Macs, but tipsters like Mark Gurman claim the company will unleash a new MacBook Air, MacBook Pro, Mac Pro, Mac Studio and Mac Mini sometime in the latter half of 2024. Considering how the iPad Pro (2024) packs an Apple M4 chip, it’s not unreasonable to assume we’ll soon see Macs featuring the latest M-series processor.

The prospect of M4 Macs is exciting, as each new M-series chip ups the ante in terms of power and efficiency. Based on our testing of the M4 processor in the iPad Pro, the next wave of Macs should be the most powerful yet. But is that enough justification for you to plunk down money for a new Mac?

Though I’m looking forward to M4 Macs, I don’t think most people need to rush out to get these machines. Here are 5 reasons why you might want to skip Apple M4 Macs.

And then this: 

Based on our testing, we can confidently say the M4 chip is the fastest and most powerful M-series processor we've benchmarked. As you can see in the table below, the iPad Pro with M4 has excellent performance — even besting some of the best laptops. We should see similar results from M4 Macs.

That's what we could see from Macs with the entry-level M4 chip but things might be more interesting if Apple announces M4 Pro and M4 Max processors. We haven’t heard much about these potential chips, but considering how previous generations of M-series processors had Pro and Max variants (and Ultra for Apple M1 and Apple M2), the same should be true for M4.

Outside of those potential M4 versions, don’t expect anything surprising from the base M4 chip in the upcoming Macs.

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• I am inappropriately exuberant about the US economy and the US market, 
• I am also inappropriately exuberant about all things Apple. 
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• Reminder: I am inappropriately exuberant about the US economy and the US market, 
• I am also inappropriately exuberant about all things Apple.