Thursday, October 16, 2014

Apple Presentation Live -- October 16, 2014

Apple live presentation is now over; it will be available (and may already be available) at www.apple.com.

Today's presentation worked very, very smoothly.
Quick updates started with Apple Pay and Apple Watch.

Apple Pay.

Essentially every bank in the US (all the major banks + 500 regional banks signed up since last Apple presentation). 

Begins Monday, October 20, 2014.

Apple Watch.

Will ship in early 2015.

Now the new stuff.

The entire spectrum of products.

IOS 8 and IOS Yosemite.

IOS 8:
  • mobile
  • 48% installed base in 26 days; 46% installed IO7 (2013) = 94% with versions since 2013
  • Android: 54%, 2012 release; KitKat, newest version, after almost one year: 25% 
  • Android users not updating their operating systems
  • Apple users update the operating systems at a much faster rate
  • continuity between iPhone and iPad is absolutely incredible: one can be on the iphone web, and then set it down, pick up the iPad and start where you left off; it is truly incredible.
It's actually a very, very good presentation.

The iPad.
the iPad is everywhere: work, school, play
more iPads sold in the first 4 years than any other Apple product

  • retinal iPad customer satisfaction: 100%; unprecedented
  • 675,000 iPad apps
  • "the iPad Air: the best table you can buy"
  • #1 in usage, in enterprise, in consumer, in education
  • iPad Air 2: thinnest ever made; 18% thinner; world's thinnest tablet
  • two of them stacked are thinner than the original iPad
  • no air gap; thinner, but also better graphics
  • anti-reflective coating; never been done in a table before; reduces reflections by 56%; lowest reflectivity in any tablet 
  • whole new generation chip; specifically for iPad Air 2, A8X, 3 billion transistors; 40% faster CPU, 2.5x faster GPU (180 x faster than original iPad); incomprehensible
  • 10-hour battery life
  •  tracks motion, calibrates sensors, barometer (measure relative elevation -- as in climbing stairs)
  •  best viewfinder for taking photos, movies
  • scan and translate documents on the fly (think about world travelers)
  • full new 8MP iSight camera
  • 1080p HD vidieo
  • great depth of field; skin tones perfect; background painterly
  • large panoramics photos with 43 megapixels
  • burst mode
  • timelapse -- it really is a great presentation; this may be the most watched video in quite some time
  • slo-mo video
  • dual microphones, better sound quality
  • new FaceTime HD camera on the front side
  • burst selfies which kids love to do
  • faster wi-fi; 2.8x faster
  • touch ID --#1 request by users
  • $499 for 16GB, least expensive version; more storage iPadmini 3's will be less expensive that previous editions by $100/unit
  • two versions: iPadAir 2 and iPadmine 3
  • original iPad mini will be continued to be sold at $299; lowest price point ever for iPadmini;
  • ready to ship end of next week
  • pre-orders now
  • watch for long lines at Apple stores this week
  • in time for holidays
  • incredible
iMac
best lineup ever
30th birthday this month

Year-over-year growth for Apple desktop Mac vs rest of industry.  Mac with an 18% yoy growth rate; rest of industry: negative. One simply sees Apple everywhere on television and in the movies.


  • world's highest resolution display
  • retina 5K display
  • just last year all the talk was about 4K
  • 7x the number of pixels on your HD television
  • 67% more pixels than 4K
  • 4K monitor: $3,000 or more
  • iMac iwth 5K display: $2,499 -- and that includes a whole computer
  • starts to ship today
Mac mini: updated
  • previously started at $599
  • starts at $499
  • most energy-efficient Apple desktop computer

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