Wednesday, May 30, 2018

Stop The Press! Breaking News! That Maddow Surge? Steamrolled -- Forbes -- May 30, 2018

From Forbes: Fox News steamrolls cable news competition ratings.
What happened to the rise of MSNBC? After showing historic growth--and a few months in 2017 when Rachel Maddow took the title of most-watched host in all of cable news, beating Fox News Channel's Sean Hannity--the just-released results of the May ratings period look very familiar: Fox News won--everything.
In ratings data released Wednesday by Nielsen Media Research, FNC extended its run of consecutive months at number one to a staggering 197, while building hitting another impressive milestone: Fox News Channel has now beaten every other network in basic cable for 23 months straight, based on total day ratings, with an average total day audience in May of 1.4 million viewers.
Let's break it down.
  • prime time
    • Fox News destroyed its competition
    • Fox News: 2.381 million viewers
    • MSNBC: 1.384 million 
    • CNN: 835,000
  • most coveted demographic, those aged 25 - 54
    • FNC: clear victory
    • FNC: 461,000
    • MSNBC: 329,000
    • CNN: 265,000
  • 15 top cable shows
    • Fox: 10 of those 15 shows
    • Hannity outpaced every show in basic cable (except NBA playoffs)
    • Hannity: 2.627 million
    • Tucker Carlson Tonight: 2.617 million
    • The Ingraham Angle: 2.617 million
    • The Five: 2.153 million
  • millennials have stopped watching cable
    • May, 2018: cable news networks were down overall except for Fox News
  • most important demographic, those aged 25 - 54 years of age
    • Fox News grew 6%
    • CNN: fell a full 25%
    • Fox News: up slightly (+2%)
    • MSNBC; dropped significantly (-21%)
    • CNN dropped by more than a third (-34%)

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