Semis: The Trucks, Not The Chips -- Demand Is Surging -- January 26, 2023

Semis: remember, we're in a recession. Link here.

Semitruck makers have seen record demand for trucks in recent months and have pivoted from managing extremely tight supply constraints to filling orders now that parts are starting to flow more freely.

“Demand for trucks is, I would say, unprecedented,” said David Carson, SVP of sales and marketing for Daimler Trucks North America. “We’ve seen an incredible demand going through Covid and continuing well into [this year]. That demand actually exceeds our capacity and it exceeds the capacity of the entire industry.”

Somewhere between 95,000 and 284,000 new semitrucks are sold in America each year, and as of late 2022 sales were on track to be on the high end of that, said J.D. Power analyst Chris Visser. On average, a semi with a sleeper cabin will cost about $150,000. A fully loaded one can run above $200,000.

Four companies dominate U.S. truck manufacturing: Daimler Trucks, Paccar, Volvo and Traton. Daimler is the biggest: It has about 40% market share, mostly through its Freightliner brand.

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