The Next Big Thing (Back To The Future) -- January 21, 2015

See disclaimer.

I get a kick out of Netflix. Over at "The Big Stories," I have a link to "The Next Big Thing." The original "next big thing" post was dated March 21, 2013. This was part of that post:

With regard to the Bakken, the biggest surprise: multi-well pads and rail.

My son-in-law thinks Vudu will be the next big thing. Perhaps in time. But not for awhile. Our discussion began with Apple and iTV. I suggested that "it" was all about "content," and, of course, that brought us to Netflix, Vudu, and Hulu. Vudu and Hulu have access to new movies sooner than Netflix. Yet Netflix is still well ahead of anyone else in that sector.

That made me question my assumption that "it" was all about "content." I think I'm wrong. "Content" is important, but within a month of release, new movies are available everywhere, so "content" alone is not the discriminator. "Content" is quickly becoming a commodity (with notable exceptions: NFL network, "made-for-Netflix" movies, as prime examples). Once "content" is a commodity, then something else drives the sector.

So, if it's not "content," what is it? "Accessibility." Accessibility includes "ease" of accessibility. All demographics can reach Netflix. Even my parents, well into their 80's and 90's can use snail mail to order Netflix DVDs, but unless it has to do with fishing, my dad would have no idea what "streaming" is,  much less be able to access it.

So, we'll see. For $7.99/month I have unlimited and "easy" access to Netflix; for $5.99 I can stream one movie from Vudu or pay "Target-" or "Wal-Mart-price" for the DVD itself. US mail and $7.99 / month / unlimited still beats the alternative. So we'll see. Vudu might be the next big thing but I don't see that for a few years. At least. 

The news today on Netflix subscriber growth and then the stock surging almost 20% is quite interesting. 

• Netflix soars -- TheStreet.
• Global rollout and surging subscriber growth surprised Wall Street -- Reuters.