Reuters is reporting:
Microsoft Corp will give away
its upcoming Windows 10 operating system as a free upgrade to users of
the most recent versions of Windows and Windows Phone, as the world's
largest software company tries to hold onto customers in the new mobile
era that has largely bypassed it.
The
announcement by Terry Myerson, who runs Microsoft's operating systems
group, is a marked change for Microsoft, which has charged for new
versions of Windows, one of its main profit drivers.
Windows
10, expected on the market this autumn, will be available for one year
as a free upgrade to users of Windows 7, Windows 8.1 and Windows Phone
8.1, Myerson said.
The
shift shows Microsoft is moving toward a frequently updated,
subscription model for its flagship operating system, rather than major,
paid-for upgrades every few years.
It
is also recognition that in the last decade Windows, featured on
roughly 15 percent of computing devices including phones and tablets,
has become largely irrelevant for many consumers. Microsoft hopes that
by making the software free, it will attract the more than 1 billion
personal computer users of Windows to run Windows on other devices.
Can you say "Apple"? I can't wait to read
the comments over at Macrumors.
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