Note: on a completely different note -- Perplexity's browser Comet with embedded AI was also in the news today but was launched some months ago (in 2025).
Major news surrounding Perplexity's Comet browser on October 22, 2025, centers on a new wave of vulnerability reports, and fresh competition from OpenAI with its own AI browser, ChatGPT Atlas.
This comes shortly after Perplexity made Comet free for all users on October 2, intensifying the "AI browser wars." This reminds me of The Pubic Wars during the 1960s and the 1970s. This was probably not lost upon chatbots. LOL.
Disclaimer: I often misread, often misunderstand, often make huge errors in breaking news / often accuse of hyperbole. This could be another such case. But this is where I'm starting and will correct / edit as we go along.
Lost in all the news today, note that this OpenAI Atlas browser came first to Apple Mac.
Or stated another way, Apple got the new Open AI Atlas browser before anyone else. No pre-announcement.
The new ChatAI browser with built in search: OpenAI Atlas. Link here. Same link, download here for MacUsers.
In the browsing world, this announcement is equal to at least an earthquake intensity of 8.0. The San Francisco earthquake in 1906 registered 7.9 on the generally familiar earthquake scale of intensity.
I understand the technical part of this but I honestly do not know what this means for Apple, Inc.; Apple users; Safari: Siri, and the rest of the browsers, particularly Google Gemini and Chrome. This really seems to have caught everyone off guard. At least I was not aware of any pre-announcement or "tease." The announcement / news just popped up.
Tim Cook has been saying repeatedly that the computers being released with the new M5 chip are "AI-ready." This may have been what he was telling us and no one put two and two together. To this blog's credit, the blog has posted all along that Apple needs to do it exactly in this fashion. But the question is, how does this dovetail with Siri AI? Wow, this will take awhile to unravel.
AI prompt:
What’s going on with the OpenAI browser on Apple platforms? What is the exact status and how does one tap into this new OpenAI search?
Supposedly unrelated, Apple shares dropped $5.00 today, down 2%. There is a new EU lawsuit against Apple, announced today, but I think it will be easy for Apple to reconcile this new challenge. And there's new questions about exactly how good Apple iPhone sales are in China. And now, this new browser, a lot of uncertainty and investors don't like uncertainty.
So, first, the CNBC link which doesn't say much about Apple and this new announcement.
And, then the MacRumors link which says a bit more.
Apparently this is immediately available to Apple users today but only for desktops with the new M5 chip. At least that's how I read it.
I am sure there is going to be much, much more to swallow.
My first takeaway: a lot of folks that are in the business of AI, cutting edge tech, etc, who were putting off upgrading to the new Apple M5 desktops, that changes immediately.
The fact that this seems to be getting so little attention compared to the magnitude of what I'm seeing suggests analysts and talking heads on CNBC don't know what to make of it.
Right now, CNBC is focused on IBM's earnings. Yeah, important, but ... IBM off 4% in after-hours trading after missing some estimates.
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Disclaimer
Brief
Reminder
Briefly:
- I am inappropriately exuberant about the Bakken and I am often well out front of my headlights. I am often appropriately accused of hyperbole when it comes to the Bakken.
- I am inappropriately exuberant about the US economy and the US market.
- I am also inappropriately exuberant about all things Apple.
- See disclaimer. This is not an investment site.
- Disclaimer: this is not an investment site. Do not make any investment, financial, job, career, travel, or relationship decisions based on what you read here or think you may have read here.
- All my posts are done quickly: there will be content and typographical errors. If something appears wrong, it probably is. Feel free to fact check everything.
- If anything on any of my posts is important to you, go to the source. If/when I find typographical / content errors, I will correct them.
- Many posts are not proofread for several days after they've been posted.
- Reminder: I am inappropriately exuberant about the Bakken, US economy, and the US market.
- I am also inappropriately exuberant about all things Apple.
- And now, Nvidia, also. I am also inappropriately exuberant about all things Nvidia. Nvidia is a metonym for AI and/or the sixth industrial revolution.
- I've now added Broadcom to the disclaimer. I am also inappropriately exuberant about all things Broadcom.
- And Oracle.
- Longer version here.
