Updates
July 13, 2025: link here.
Americans spent the equivalent of what they would on two Black Fridays over the course of Amazon.com’s AMZN +1.24% Prime Day event, ending the four-day shopping extravaganza on a high note. U.S. retailers drove $24.1 billion in online spend from Tuesday through Friday, up 30.3% from 2024, according to new data from Adobe ADBE -2.18% released Saturday morning. This is more than double the $10.8 billion that people spent on Black Friday last year, Adobe said.
Original Post
CNBC: I remember "day 1" of the Amazon Prime days -- CNBC said that "day one" did not start out as strongly as folks had thought it would. That told me the "bean counters" did not understand human psychology. In any four-day sale, folks expect prices to get better and better as the days and then the hours go by.
Is this a 36% savings?
And that's exactly what happened.
There's a lot of other things that could be said but I simply don't have the time or interest. It's too obvious.
July
12 (Reuters) - Online spending soared $24.1 billion across U.S.
retailers during the stretch from July 8 to 11 – dubbed "Black Friday in
Summer", outpacing Adobe Analytics' prior forecast, as eager shoppers
rushed to snap up deep discounts on back-to-school essentials.
