From Selling Hogs To Selling HOGs -- September 23, 2020

First we had a 50-year-old Farmer take over BNSF; now we have a hog-selling executive selling HOGs. LOL.

Link at The WSJ:

Motorcycle maker Harley-Davidson Inc. hired an industry outsider with transformation experience as its next finance chief, the first woman in that role. 

The Milwaukee-based company named Gina Goetter as its chief financial officer, effective Sept. 30. Ms. Goetter, who joins Harley-Davidson from meat producer Tyson Foods Inc., will take over from interim CFO Darrell Thomas. 

Mr. Thomas became interim finance chief in July when Harley-Davidson announced the departure of John Olin, who had served as finance head since 2009. 

Ms. Goetter is expected to be part of the restructuring of Harley-Davidson under its new Chief Executive Jochen Zeitz, formerly the head of German sportswear company Puma SE. The initiative, called the “Rewire,” is intended to reduce the number of models on offer and simplify the business that has seen its sales decline for several quarters in a row. 

Ms. Goetter will be taking over the finances of Harley-Davidson, which booked about $5.36 billion in consolidated revenue in 2019, after the motorcycle company was removed from the S&P 500 in June due to a more than 30% drop in its share price since the beginning of the year.

And so the day begins. By the way, on a more serious note, this a huge story in the sense that in both cases "we" have women moving to the top. I'm impressed.