Daily Note, Part 2 -- March 12, 2020

Skiing: you've all seen the video of Sophia skiing. Link here. She was thrilled to go skiing. When asked what the best part of ski school is ... and I kid you not ... she said the chocolate chip cookie (singular). Hold that thought.

Beaver Lodge. So, I have now learned they were at a luxury ski resort, something called Beaver Lodge. I'm not sure where it is -- their website is not particularly helpful in that regard --- but based on a few clues, it's located in the Denver, Colorado, area.

But look at this: this is a screenshot of an-almost full-page photograph of the ski school at Beaver Lodge ... and what do they feature? Gorgeous-looking male ski instructors; pristine snow six feet deep; Glühwein; name-brand ski apparel? Nope -- it's all about the chocolate-chip cookie. Only in America: let's break that down, all numbers rounded, for double occupancy:

• travel expenses: $1,000
• SUV rental: $500
• 3-day stay in a luxury condo: $750
• meals; $300 
• ski apparel rental: $250
• new pair of Oakley goggles (can't find last year's); two pair: $$350
• that chocolate chip cookie: priceless

 
So, you're taking your daughter skiing and Beaver Lodge will entice you with a chocolate chip cookie served by a pastry chef wearing a big white hat. I find it absolutely incredible how clever marketers are. Can you image how this was discovered? A focus group with ten five-year-olds after a day of skiing to find out what they liked best.

Product placement: are those Oakley goggles?

Hunch: when the kids all return from spring break, the schools will be closed an additional two weeks. Just saying.

Geico Rock Award: from a reader --

Rudy Gobert, Utah Jazz, NBA (I don’t follow basketball but read about this and it screams Darwin or Geico award). 

The nominees for the award are tracked here. Rudy will be added to the list when I get caught up.

Speaking of priceless:


Yes, he tested positive. Another victim to be awarded the red badge of courage.