One of the themes regarding EVs: margins will be narrow and as rare earths increase in price, the margins will get more narrow (narrower?).
Two things:
- automobile manufacturers are "partnering" on their EV projects; why would they do that if margins were going through the proverbial roof?
- automobile manufacturers are relying on margins of their SUVs / large pickups to pay for their low-margin EVs -- most of which are yet to go into production.
So, today, from msn.com: Jeep funds EVs with a 16-mph gas-power behemonth.
It’s not exactly in sync with Jeep’s new “Zero Emission Freedom” tagline. But like much of the auto industry, Jeep owner Stellantis NV is betting profits from gas guzzlers will fund the electric future. While other global brands have set targets for phasing out the combustible engine, Jeep still hasn’t set a date for going fully electric, and 97% of all vehicles sold in the U.S. are gas burners.
“We’re in a transitional period and there are customers that have some needs,” Meunier said in an interview Tuesday. “The vision is zero emission freedom, period -- that’s where we’re going for Jeep. The problem is you can’t do that overnight.”
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