Locator: 50272AMAZON.
In addition to all the other savings and perks Amazon offers, there's an additional one that I just noticed: on hundreds of household items that one would buy anyway -- kitchen and bathroom paper products, ordering $50 worth of products (and these days, $50 doesn't buy very much) one gets an "easy" $15 credit. Fifteen dollars on fifty dollars is a 30% discount.
What's going on? Name-brands are competing fiercely with generic brands for the consumers' dollar and for the consumers' loyalty. I don't now if the 30% discount is a short-term or long-term but for now, it's awesome.
Amazon prices, to begin with, are incredibly competitive.
Second, the convenience.
Third, 30% off on $50-purchases right off the top. So, use the discount to maximize savings. In other words, buy in bulk to get $15 back on $50, but don't stay as close to $50 as possible. For example, don't take 15% off a $100-order. Be sure to take 30% off a $50-order. Simple divide a single $100-order into two $50-orders.
This more than makes up for the $2 / monthly fee increase for ad-free Prime Video.
YouTube's monthly price for ad-free videos: $13.99.
Amazon Prime's monthly price for ad-free movies: $4.99.
Quick! Do the math!
You have no idea how much fun it is to watch Amazon Prime ad-free.