BUD: Kid Rock, Dylan Mulvaney -- an unlikely mash-up.
This is almost pathetic on so many levels, from the Wall Street Journal:
The maker of Bud Light is working to make amends with its distributors, who say they have taken the brunt of the backlash to a company promotion with a transgender influencer
Anheuser-Busch InBev, the country’s largest brewer, has pledged to boost its marketing spending on Bud Light, accelerate production of a new slate of ads, and give a case of Bud Light to every employee of an Anheuser-Busch wholesaler, distributors said. [Isn't that what Dylan got -- a free case of Bud but with her/his picture on the can?]
The efforts are continuing a month after Dylan Mulvaney, a transgender social-media star, spoke in an Instagram video about a personalized can of Bud Light that the brewer had sent her as a gift.
The April 1 post sparked a boycott that caused sales to plummet for both Anheuser-Busch and its independently owned distributors.
The distributors’ employees, many of whom drive trucks bearing the Bud Light logo, were confronted by angry people on streets, in stores and in bars.
Firs, two mid-level marketing executives are furloughed / fired / laid off, or as the Brits say, "made redundant.".
Then, promises of more ad spending.
The ads? Back to Clydesdales. More US flags. [BUD is based in Belgium.]
And now! A free case of beer for each distributor employee.
In other words, business as usual.
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