Be careful with this survey. We cannot see the raw data and there is no link to the report itself. We don't know what the real questions were.
The survey was taken of teenagers whose family had a median household income of $69,298 and their average age 16.2 years of age.
It appears not to have been an open-ended question, but it looks like the teens were given a list of watches and smart phones from which to choose. Why else would "Rolex" be on the list. See comments at the link.
Most folks who "know" Rolex note that it would be very unusual for any teenager to have a Rolex, suggesting the question was more along the line, "if you could have any watch in the list below, what would it be?"
Be that as it may, from the linked article:
According to the report, 87 percent of surveyed teens in the United States now own an iPhone, and 87 percent expect their next smartphone to be an iPhone. In addition, 72 percent of teens already own AirPods.
Apple Watch ownership continues to climb among teens, reaching 37 percent, up from 34 percent last fall. 14 percent of teens now intend to buy an Apple Watch within the next six months.
Apple Watch is now overwhelmingly the most popular watch brand among upper-income teens, with 42 percent of upper-income teens saying that Apple is their favorite watch brand. Apple has gradually climbed up the list of the most popular watch brands among upper-income teens, reaching the milestone of taking the top spot from Rolex in the fall of last year. As of spring 2022, the Apple Watch now stands well ahead of the next three most popular watch brands, with Rolex at 33 percent, Garmin at two percent, and Fossil at two percent.
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