Still Tethered At Half-A-Million Dollars - June 20, 2024

Locator: 47841EVS.

In the Financial Times today, there's a headline article, "Why Americans are not buying more EVs."

Link here. 

Again, the write said it was all about price.

This is the third time I've written on this.

Bottom line: no American, European, or Asia manufacturer, outside of China, can produce an EV that will be inexpensive enough for Americans to consider and yet retain margins for the manufacturer to make them profitable. For example, if the "average" price for a new car is running in the $40K range, the EV will have to come in under $30K for an American to even consider. And that isn't going to happen. Stellantis knows that -- about the price Americans are willing to pay -- and that's why Stellantis is promising a $25K-EV "very soon.

But even if manufacturers can EVs to a price Americans would be willing to pay, Americans simply won't buy an EV for one reason: it's tethered. 

I've talked about this issue of tethering, at length, at least twice before.

Exhibit A: Americans seem to be accepting non-tethered, fake EVs, i.e., hybrids. 

Other EV-related articles today: one from the Netherlands. This one is simply amazing; think about this for a moment, coming fro the Netherlands, one of the "richest" western nations today:

From Ferrari (key phrase: at least):

**********************
The Netherlands

Getting back to that Netherlands story above.

From twitter in the last 48 hours.