We now know why Jeff Bezos, the other day, cautioned Americans about becoming too merry this holiday season formerly known as Christmas. When he was talking about the coming recession, he wasn't talking about the one that everyone else was talking about -- a recession in America.
Jeff Bezos was talking about his own company's happy holiday e-commerce recession.
Without question, this is the most surprising news since the college football upsets over the weekend: not only is Amazon not #1 any more, it's not even #2. Or #3.
Amazon placed fourth in eyeball counts on Black Friday.
I think we have to be careful here.
This survey ranked "number of searches."
Another useless metric.
"Number of sales" would be a better metric.
"e-revenue" would be a better metric.
"Profit" might even be better.
But back to "searches."
All this tells me is that if one is looking for sales at Walmart one is aimlessly moving from page to page (each click is a search) looking for bargains.
On the other hand, most folks who log into Amazon, know specifically what they want to get, click once or twice and have their purchase. [I bought my new Apple laptop on Sunday with two clicks over on Amazon. It arrives tomorrow.]
In fact, I bet a lot of folks who search Walmart (#1), Target (#2), or Kohl's (#3) end up buying what they want at Amazon (#4).
C'mon man. Does anyone really believe Kohl's had more "true" / "productive" searches than Amazon. LOL. I doubt Kohl's is selling many Apple laptops.
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