Tuesday, July 23, 2013

AAPL's Earnings 3Q13 -- iPhone Sales Exceed Forecasts -- Shares Surge (Well, Sort Of)

The "only" important number was the number of iPhones sold. Knocked that out of the park, according to some. Shares of AAPL up 5% after-hours but that doesn't mean a whole considering how much it has been knocked down. But still, 5% is 5%.

Apple reports (rounded):
  • Earnings of $7.47
  • Revenue at $35 billion (highest in its history? if I heard correctly)
  • A gross profit margin of 37%.
  • 31 million iPhones sold (vs 26 million one year ago; sales ahead of expectations; with 39% share, #1 in US)
  • 15 million iPads sold.
Analysts' expectations:
  • Earnings of $7.32 a share, down 21% from a year ago.
  • Revenue at $35 billion, roughly flat from a year ago.
  • A gross profit margin of about 36.7%,
  • 26.5 million iPhones sold.
  • 18 million iPads sold.
Disclaimer: this is not an investment site. Do not make any investment decisions based on anything you read here or what you think you may have read here. 

The second-largest school district in the United States, the Los Angeles school system, will roll out a massive iPad program to "give" each and every student in the school system an iPad tablet. Incredible. Many, many story lines. 

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