Auto-Tune is an audio processor created by Antares Audio Technologies which uses a proprietary device to measure and alter pitch in vocal and instrumental music recording and performances.
It was originally intended to disguise or correct off-key inaccuracies, allowing vocal tracks to be perfectly tuned despite originally being slightly off-key. The processor slightly shifts pitches to the nearest true semitone (to the exact pitch of the nearest tone in traditional equal temperament).
Auto-Tune can also be used as an effect to distort the human voice when pitch is raised or lowered significantly. Auto-Tune has become standard equipment in professional recording studios.Instruments like the Peavey AT-2000 guitar are seamlessly using the Auto Tune technology for real time pitch correction.
Auto-Tune was used to produce the prominent altered vocal effect on Cher's "Believe."
In an early interview the producers claimed they had used a Digitech Talker FX pedal, in what Sound on Sound’s editors perceived as an attempt to preserve a trade secret. After the success of "Believe" the technique became known as the "Cher Effect."
So, what's this got to do with the Bakken? Not much. But .... Auto-Tune was initially created by Andy Hildebrand, an engineer working for Exxon. Hildebrand developed methods for interpreting seismic data and subsequently realized that the technology could be used to detect, analyze, and modify the pitch in audio files.
So, I guess Cher can thank the guys over at Exxon for her success with "Believe." Yeah, like that's gonna happen.
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