The background / history is very nice to see. Names are familiar.
Hallmark is something that the present-day owner of the store, Brian Bolinske, also grew up with in Williston. He was 3 years old when his father Earl opened Service Drug Store in October 1964.
“He opened the pharmacy on the corner where the Vanity store was across from JC Penney,” Bolinske recalled. “Then, in 1969, my dad bought the Montgomery Wards building located at 313 Main, the center of the Downtown Plaza now. He carried over the Hallmark card line when he expanded over there.”
In the ensuing 20 or so years, Hallmark migrated from basement to balcony to main floor, until Bolinske purchased the drug store from his father in 1993. He expanded the store into an adjacent building and opened a Hallmark Gold Crown store in 1999.
Bolinske said he is hoping to negotiate a deal with a prospective new owner, who would be offering cards and other items at the location, though not Hallmark.
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