Locator: 51766ARCHIVES.
Page views: 109 million page views.
Fall officially begins on Tuesday.
Hearing aids. Fortell. Short essay in current issue of The New Yorker, September 21, 2026, p. 11. Link here for AI: https://share.google/aimode/plUxfXSRIGUvDfq6p.
BRK: Howard Buffett, 71, takes over as chairman of the board effective immediately. That phrase, "effective immediately," always sounds ominous to me. "They" say the "Buffett era" has ended; I think it ended five years ago. Charlie Munger died in late 2023 but the Buffett-Munger era ended long before that.
The Elon Musk era? Victor Davis Hanson thinks so.
F-35s: Israel has had them. Saudi Arabia will get them. Germany's own military fighter program has "fallen apart" and will also get F-35s. Through Saudi Arabia, China will also probably get them but will call them a different name and will assemble them at home.
Apple yesterday: sales look good. We will use this link to track iPhone sales for September and October, 2026. September 18: iPhone 18. October 23, the Duo. Link: https://share.google/aimode/m4vfSsaGNFBnyTcNp. Key paragraph:
Surging Asian Pre-Orders: Pre-orders in select Asian markets were exceptionally high; Taiwan Mobile reported a surge of nearly 200% compared to the iPhone 17 Pro, and initial stock in China, Japan, and South Korea sold out within minutes.
Friday in the US: According to supply tracking by GF Securities, US buyers looking for standard iPhone 18 Pro models or specific Pro Max colors like Black and Glacier were largely able to walk into stores and secure devices immediately on Friday. However, the highly sought-after Burgundy color and maximum storage variants were severely constrained, carrying a 3-to-4 week shipping delay for those who hadn't pre-ordered. Link here. Link: https://share.google/aimode/DcIW8BUYPFZD8UG7D.
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"Google Zero"
Link here. Although used by some, it's a very inside concept; well-known by almost everyone with any common sense; and, though the term will never disappear the term won't ever be used much, and will quietly fade away in everyday usage -- if, in fact, it ever became part of the common discourse.
The bigger question: has Google become a synonym for "search." Link here.
- Google: 91.1%
- Bing (MSFT): 4.5%
- also powers backend search index for Yahoo and DuckDuckGo
- Yahoo: 1.23%
- DuckDuckGo: 0.7%
- Baidu: 0.62% -- the leading search engine in China
- Yandex: Russia and several neighboring countries
- Ecosia: a green search engine based in Germany; uses part of its revenue to plant trees
- Naver: South Korea
AI overview. Link: https://share.google/aimode/TDc1RwWBLG08hMHFO.
SEO: search engine optimization. One of a gazillion links here. SEO: something Google has been working on for years.
Sites like Google will give consumers the best of both worlds. I'm not worried. But more than ever, the most important: being very exact in how one asks a question. The search engine / AI / chatbot is only as good as the initial query.
But SEO was a business term use long before search engine optimization -- seasoned equity offering. Wiki.
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The Book Page
Never quit reading.
The Thinking Machine, Jensen Huang, Nvidia, and The World's Most Coveted Microship, Stephen Witt, c. 2025
Backgammon: the connection between AI, Jellyfish, and Hugh Hefner. Link here: https://share.google/aimode/VHuGbTNo9GhLrl3xN.
