Apple unveiled its new and much-leaked iPhone 5C, a plastic-encased phone in five bright colors with technology not quite up to the leading edge. But instead of pricing the 5C at the bottom of Apple’s current lineup, replacing the $450 iPhone 4, or going even lower, Cook went decidedly mid-tier. The 5C will start at $549 without a contract, or $99 with a two-year deal. That matches the current mid-range iPhone 4S pricing.Yes, I know it's $549 without a contract, but with a two-year contract, it's $99. And obviously, one has to have a relationship with some provider if one is going to use a phone. $99/24 months = $4.15.
If folks can't afford one of the best phones on the market for $4.00/month, I don't see how they can afford the monthly data plan, no matter how good the deal is. Investors upset with a $99 iPhone? I can't make this stuff up.