Locator: 50584APPLE.
Interesting, I made this very same comment -- but didn't attribute it to Ternes - just made the observation that FSD was not one of Apple's core competencies. I was surprised to read that Ternes pushed back on VR.
He is also reportedly ready to push back when it matters – Ternus apparently opposed development of the Vision Pro, which has flopped, as well as the company's autonomous car project that cost around $10 billion, but was ultimately scrapped.
This is what everyone is watching:
Earlier this month, Ternus reportedly reorganized the hardware engineering division around a new AI platform designed to speed up product development and improve device quality. Ternus is said to be keen to deploy AI quickly throughout Apple to improve its operations, suggesting he is willing to make clear calls and shake things up where necessary. Ternus has also told employees he will remain closely involved in hardware engineering development, indicating a sharper focus on products.
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Selection Process
AI query: Apple CEO: new CEO. Who are the members on the Apple, Inc Board of Directors. Who do you think were instrumental in choosing John Ternes -- which members of the board? Tim Cook's role?
Reply:
One has to admit this is a very, very interesting board. The most important change -- Tim Cook replacing Arthur D Levinson. Interestingly, currently Levinson is also CEO of Calico, an Alphabet venture, link here, another example of close relationship between Google and Apple. And perhaps a reason why Apple is so interested in medical / healthy life-style apps on their wearables. Just a thought.
Having said that, Arthur Levinson
will remain at Apple, transitioning from non-executive chairman to Lead
Independent Director effective September 1, 2026. I am unable to find the name of the current LID, assuming there was one. It appears this is a new position. If so, the Apple board has gotten significantly stronger.
Hardware: Ternes likes hardware. Somehow Apple needs to get a new product out in front of the high-end retail consumer. What would be a nice new box for Apple to sell? Is it time for Apple to to partner with Canon? I queried Google Gemini. The reply:
Apple likes money. Link here to appleinsider.




