Tuesday, March 10, 2026

Apple Update (Again) -- March 10, 2026

Locator: 50180APPLE. 

It is amazing -- Apple being named the most successful company on earth. I remember vividly the day I first saw an Apple computer -- it was truly amazing. Even more amazing: all the folks that "missed" this. In 1984, my dad was 62 years old. He did not miss it. AAPL was selling for $20 on the day of its IPO, December 12, 1984. Stock splits have significantly reduced the historical IPO price to about ten cents / share. 

$2,500 in 1984. Today, a more powerful, smaller computer is listed at $499 for students; $599 for the rest of us.

I worked with a nurse at Rhein-Main Air Base -- I was the clinic commander -- in 1993 - 1994 -- I'm pretty sure she was using a Macintosh Classic, the first Mac to be sold for under $1,000 -- I was blown away by the computer, absolutely blown away. It might have been my first Apple computer, I can't remember. 

I have had so many different Apple computers. I could have traced my life through the Apple computer I was using at the time. Now, I wish I had.

The Book

Apple: The First 50 Years, David Pogue, c. 2026. Link here. We don't often see these headlines:

The MacBook Neo has taken the internet by storm since Apple announced it last week. One simple Google search of the laptop populates a collection of rave reviews from people who have gotten their hands on the device before it officially becomes available tomorrow, Wednesday, March 11, 2026.

Original Post  

From Barron's. Link here.

See this post from yesterday for update.

Now this, today:

Apple: "holds an edge" in pricing -- 

  • non-Apple laptops could see huge "painful price adjustment" this year;
  • Apple's Mac lineup will soon span a wider price range than ever:
    • from the new $499 MacBook Neo (for students) to the a rumored top-of-the-line MacBook Ultra expected later this year (link here). 

Apple: MacBook Neo availability continues to tighten ahead of launch. Link here. From one week to three weeks.

MacBook Pro reviews: "astonishing" product. Link here

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Starbucks vs McDonald's

For my needs, McDonald's way better than Starbucks. Just saying. 

Full meal at McDonald's: $5.41 (the 41 cents is tax).

Starbucks coffee and plain croissant: $10 or thereabouts. Depends on coffee order and location. 

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The Book Page

Today, I continue to read A History of Israel, Third Edition, John Bright, c. 1959, 1972, 1981; notes here.