Saturday, September 13, 2025

Pre-Sales iPhone 17 In China "Shattered" Previous Records -- September 13, 2025

Locator: 49098APPLE.

The adjective "shattered" in this context seems to be noteworthy.

Posted four hours ago, Chinese demand for Apple's new iPhone 17. Note that the Apple's "big seller," based on excitement for "form factor" and early results in the US, the iPhone 17 AIR is not yet available in China.

Can we say super-cycle yet?

Link here

Note the intro: pre-orders for the Apple 17 in China have shattered records.

".... have shattered records."

If this is the headline Americans see Monday morning and/or if Jim Cramer mentions this headline Monday morning .... "Katy, bar the door."

From the linked article:

In the first minute after pre-orders began at 8pm Friday local time, sales on JD.com - one of China's largest online shopping platforms - surpassed the first-day pre-order volume of last year's iPhone 16 series.
The standard iPhone 17 with 256GB of storage emerged as the most popular variant.
Those numbers excluded the iPhone Air, the company's thinnest model ever, as its release has been postponed while Apple works with Chinese authorities to resolve regulatory issues over the use of an embedded SIM.

From the original source for this story

All time slots for picking up the iPhone 17 Pro Max in person at launch from Apple outlets in Shanghai were booked within 20 minutes.

As of Saturday morning, anyone in Guangzhou, Guangdong province, looking to buy any variant of the iPhone 17 series faced a waiting period extending to October 15.

The high demand underscores Apple’s strong brand loyalty in China and the appeal of the latest generation of iPhones, despite growing competition in the premium smartphone segment from local competitors like Huawei Technologies.

My hunch: the Chinese don't really care that much about embedded AI. But that leads to a whole new discussion, one we've touched on before and won't talk about here.

**********************************
Disclaimer
Brief Reminder 

Briefly:

  • I am inappropriately exuberant about the Bakken and I am often well out front of my headlights. I am often appropriately accused of hyperbole when it comes to the Bakken.
  • I am inappropriately exuberant about the US economy and the US market.
  • I am also inappropriately exuberant about all things Apple. 
  • See disclaimer. This is not an investment site. 
  • Disclaimer: this is not an investment site. Do not make any investment, financial, job, career, travel, or relationship decisions based on what you read here or think you may have read here. All my posts are done quickly: there will be content and typographical errors. If something appears wrong, it probably is. Feel free to fact check everything.
  • If anything on any of my posts is important to you, go to the source. If/when I find typographical / content errors, I will correct them. 
  • Reminder: I am inappropriately exuberant about the Bakken, US economy, and the US market.
  • I am also inappropriately exuberant about all things Apple. 
  • And now, Nvidia, also. I am also inappropriately exuberant about all things Nvidia. Nvidia is a metonym for AI and/or the sixth industrial revolution.
  • I've now added Broadcom to the disclaimer. I am also inappropriately exuberant about all things Broadcom.
  • Longer version here