Wednesday, November 16, 2011

Halliburton's Clean Fracking and Two Stories Specific to the Bakken -- CNN Money -- Mainstream Media -- The Bakken, North Dakota, USA

I posted a blurb about Halliburton and "clean" fracking a long, long time ago. It was such a small blurb, I probably can't find, and it's not worth the time.

But now, mainstream media has finally caught up with the story: Halliburton to use "clean" fracking.
Last summer a Halliburton executive did the unthinkable: He took a big ol' swig of hydraulic fracturing fluid.

No, he didn't have a death wish. And yes, he appears to be doing just fine. He did it to prove a point: fracking fluid need not be toxic.

What the exec drank was a new formulation of fracking fluid made with ingredients sourced from the food industry rather than the chemical industry.
By the way, the writer says the same thing, that mainstream media is finally catching up to this story:
Halliburton announced its new fracking formulation earlier this year to relatively little fanfare.
Generally speaking, the mainstream media would not print any story that frames Halliburton in a good light, so it was not surprising that the Halliburton story was announced with "relatively little fanfare." But the slightest hint of "bad news" by Halliburton and it gets great exposure.

That linked article also has two stories specific about the Bakken: a) cleaning up the waste from the oil wells; and, b) landing a job in boomtown. Great article.

A big thank you to "anonymous" for sending it my way.