Through November, 2023, Ford Has Sold Only 13,258 F-150 Lightnings -- Ramping Up Too 150,000 Units By Next Fall -- December, 2022

Investors.

EVs not for me.

Why Rivian hit an all-time low today:

• perfect storm:
• expensive;
• in tough times, investors want "return" (dividends)
• recession won't treat EVs well
• dire;

F-150 Lightning:

• new price hike (reported earlier); link here;
• the latest pricing increase – at least the third this year – comes as Ford attempts to expand production of the electric pickup to 150,000 units by next fall;
• the company earlier this week said it remains on track to do so, as it recently added a third shift of workers to a Michigan plant producing the vehicle. 
• “Demand for this breakthrough vehicle is strong and continues to grow, we will continue to monitor pricing through the model year,” the spokeswoman said in the emailed statement. 
• through the end of November, Ford had only sold 13,258 F-150 Lightnings.

Most EV companies had "down day" on the market today; on a day the market was otherwise up. 

Tesla, link here:

Tesla stock fell another 8.8% on Thursday, yesterday, December 22, 2022, bringing its year-to-date losses to 64%.

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With this decline, more than $800 billion in market capitalization has been erased from the electric carmaker. The current 69.7% drawdown from its most recent high reached in late 2021 is the largest in Tesla's corporate history.

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And this slide has been good news to short-sellers.

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Data from S3 Partners published Thursday showed that through Wednesday's close, Tesla was the year's most profitable short — or stock traders were betting against — with mark-to-market profits totaling $15.03 billion so far this year. And these figures don't reflect Thursday's decline.

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Nutcracker