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Monday, February 16, 2026

Amazon's Moat And Chatbot -- An Update -- February 7, 2026

Locator: 49927AMAZONCAPEX.

See graphic this link. 

Consumer-facing chatbots (shopping and assistance):

  • Rufus
  • Alexa+
  • Customer service bots

Business and developer chatbots (AWS):

  • Amazon Q
  • Amazon Lex
  • Amazon Q in Connect

The above chatbots are powered by Amazon's own foundational models (such as Amazon Nove) and models from Anthropic (like Claude) which are accessible via Amazon Bedrock.