Costco Connection -- October 22, 2024

Locator: 48633COSTCO.

Link here.

Costco Connection.

From the linked article:

The media business might be in free fall, but in Issaquah, Washington, the merriest band of magazine makers in America drives to Costco headquarters and sets about producing a monthly print periodical that is delivered to more households across the United States than Better Homes & Gardens, The New Yorker, and The Atlantic combined.

Subscription price? $65 / year.

And it’s growing. Each month, 15.4 million copies of Costco Connection are mailed out to “executive” members, who pay double the yearly membership fee of $65 for the magazine and other perks. (Another 300,000 are distributed via Costco warehouses.) Its reach is so vast that Costco Connection is now the nation’s third largest magazine by print circulation, behind AARP: The Magazine and The AARP Bulletin.

You, perhaps, had no idea. But Oprah did. Ms. Winfrey has no shortage of press opportunities, but she has made time for Costco Connection. So have Tom Hanks and Bruce Springsteen, recognizing there are few more enviable placements for a person with something to sell than the cover of a publication linked to a store where nearly one-third of U.S. consumers shop.

According to Costco, Connection readers have an average household income of $179,000, and 92.6 percent of them own a home — no doubt stocked with Kirkland Signature paper towels, pounds of fish sticks and leaning towers of canned tuna. Over 94 percent of Connection readers report having confidence in the magazine’s content.

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