Locator: 48418APPLE.
Will launch fewer movies each year -- around a dozen new movies each year -- and the budget for each movie will be decreased. I found the Apple movie strategy fascinating and alluring but ... well, I guess Tim Cook doesn't have time to watch all these new movies .... that is interesting ... I can't keep up with my reading (subscriptions to newspapers and magazines) and all the books that interest me. Same with movies. At some point, one is saturated.
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