Apple iPhone 15 Sales Projections -- August 16, 2024

Locator: 48437APPLE.

Projections are starting to be discussed.

Some data points:

• consensus: 50 million iPhone 15s will be sold in the September 2024 quarter
• MS: 52.5 million will be delivered in that quarter
• early numbers / early polling / early research suggests as many as 55 million will be delivered
• 50 million will be a record for the September 2024 quarter
• most popular iPhone 15 likely to be sold: the most expensive -- the iPhone 15 Pro Max
• the Pro Max could account for 35 to 40 percent of all iPhone 15 deliveries (link here)
  

From that link:

Apple is expected to unveil the iPhone 15 series in the second week of September, followed by its availability for purchase a week later.

Now, according to the well-known analyst Ming-Chi Kuo, the iPhone 15 Pro Max, featuring an exclusive periscope camera lens, is anticipated to become the best-selling model despite its higher price point.

In fact, the iPhone 15 Pro Max alone is projected to account for 35 to 40 per cent of the total iPhone 15 series shipments.

It’s estimated that Apple might ship around 10 per cent more iPhone 15 Pro Max units by the end of the year compared to the current iPhone 14 Pro Max.

Kuo also suggests that Apple could commence shipping the iPhone 15 Pro Max as early as this week.

The company’s shipments for the iPhone 15 series are estimated to exceed 80 million units by the end of this year, with the number expected to rise to 220 million units by the end of 2024.

Search:

• almost 30% of all search goes through the Apple toolbar (across all makes and brands).
  

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