Could McDonald's Have A Mulvaney Moment? June 2, 2024

Locator: 48031FASTFOOD.

Could McDonald's have a Mulvaney Moment?

Not being woke, but a huge marketing mistake. 

I've talked about this before.

With "everyone" from the US President down focusing on $18-dollar Big Macs, McDonald's introduces the $5-meal.

For one month.

• corporate McDonald's can absorb it;
• franchisees cannot.

Then, one month later, the Big Mac goes to its "regular price" which could mean we're back to the $10-dollar Big Mac Meal.

Let's see, $5 now (the month of June) and then $10 starting again in July. What's that? Yeah, a 100% increase in price -- exactly what McDonald's says is not happening.

From Yahoo!Finance today (go to this link to the links in the screenshot below). Not a pretty picture for McDonald's.